Black women do not have much say in the black haircare market. According to this documentary by Aaron Black Hair documentary by Aron Ranen, black women and black men have almost no ownership in the massive market for African American hair care products. This is shocking in light of the fact that Koreans and others have come to know the black community to be loyal and powerful consumers in this market, spending black money in the billions. So, the notion that we do not own any of this market falls solely on our shoulders.
How do we learn how to gain a stake in the black hair care market? Perhaps it starts with education. Either way, black hair is always going to be an issue for our community and perhaps black women can take the lead.
The Black Hair Documentary is below.
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