Your Black World Reports
The world watched for years as Oprah struggled to lose weight during her time on the air, but during that period, Oprah was just onefamous black face in a sea of white faces. Oprah wasn’t the norm or the rule.
But with Jennifer Hudson becoming the face of Weight Watchers, Mariah Carey signing on as spokeswoman for Jenny Craig, and Janet Jackson doing ads for Nutrisystem, black women are the new faces of weight loss in America.
The first black woman to debut as a voice for a weight loss product was Queen Latifah, who enjoyed the top spot as a spokeswoman for Jenny Craig a few years back. After her highly successful stint as spokeswomen, many other black women began following her model and cashing in on their desire to shed those extra pounds.
While some worry that the number of high profile African American women selling weight loss products will come at the expense of the self-esteem of young black women, others view the trend as marketing genius.
What do you think? Are these women being bad role models or just implementing a genius business plan?